Conducting research is the first stage in the buyer’s journey. To capture the interest of your target audience, you need high-value, quality content that appeals to prospects who prefer to self-educate.
This eBook shares the exact strategies that the subject matter expert (SME) uses to help customers lower their IT maintenance costs. I created this lead-generating collateral by repurposing content from several old blog posts. Then I supplemented that material with an interview I conducted with the SME.
I wrote the copy and contributed to the layout.
